Settlement Partners is a business development practice working across traditional finance and Web3. Two decades of business development, the last seven closing deals on both sides of this divide, and the judgment to know who is building, who has budget, and which conversations deserve your time.
Most deals between traditional finance and Web3 still fail for a simple reason: neither side can read the other. Twenty years in business development, the last seven closing deals on both sides of this divide, taught this practice what no database can: who is real, who is funded, and who follows through. That judgment is the service.
Protocols, exchanges, infrastructure companies and funds that want institutional relationships, brand partnerships and credible counterparties. Access to the old world, from a practice that has sold into it.
Banks, payment companies, fintechs and global brands entering onchain markets. Market research, counterparty vetting and introductions to teams that are real. Know who you are dealing with before you deal.
The practice works inside your team, owning the outreach and the relationships, with clear reporting on progress throughout.
Sourcing, pitching and closing. Full-cycle business development from first message to signature, and the account management after it that keeps partnerships producing. Run by a senior operator, not a junior team.
Modern AI tooling built into research, outreach and qualification, so more accounts get covered without losing quality. Delivered inside every engagement, or built directly into your own team's systems.
Market mapping and counterparty diligence across Web3. Who is building, who is funded, who is credible. The groundwork that saves months and prevents expensive mistakes.
Conference strategy and hosted events designed to create real business outcomes. This includes representing clients at major conferences and running targeted side events focused on sponsorships and strategic partnerships.
Connecting teams with the right counterparts. Both sides qualified, so nobody's time is wasted.
Regular structured updates on pipeline, conversations and outcomes. You always know exactly where things stand and what happens next.
Outside the practice: social media management, PR and paid advertising. When those are needed, you'll be pointed to people who do them well.
A defined target list and a clear goal. Fixed retainer, no lock-in.
Outreach and research from a network built over twenty years, not a purchased list.
Qualified conversations delivered, or deals run end to end. You choose how far we go.
Engagements are confidential by default.
This is not crypto versus traditional finance. It is a migration, and the advantage goes to whoever holds real relationships on both sides of it.
That is the position this practice was built for.
Settlement Partners is run by Jason Langston: two decades in business development, the last seven in Web3, where he founded a conference business and built it from zero, sold enterprise blockchain into financial institutions, and ships his own products with modern AI tooling. Every engagement is delivered personally.
Tell me what you are building and what a win looks like. If I can help, we start with a pilot month.
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